Who We Are
Araluma (https://araluma.com) is a website offering free online image editing tools and a blog with tutorials, tool reviews, and creative tips.
Information We Collect
Analytics Data
We use Google Analytics 4 to understand how visitors interact with our blog. This service collects:
- Pages visited and time spent on each page
- Referring websites
- General geographic location (country/city level)
- Device type, browser, and operating system
- Anonymized IP addresses
This data helps us improve our content and user experience. Google Analytics uses cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Image Processing
Our image editing tools (available at araluma.com) process all files locally in your browser. We do not upload, store, or transmit your images to any server. AI models used for features like background removal and image upscaling are downloaded directly to your browser and run locally.
Cookies
Our website uses the following types of cookies and local storage:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our site (Google Analytics)
- Preference cookies: Remember your cookie consent choice
- Local storage: Saves your theme (light/dark) and language preferences on the SPA tools
You can manage your cookie preferences through your browser settings or by using the cookie consent banner on our website.
Comments
When visitors leave comments on the blog, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
How We Use Your Information
We use the collected information to:
- Improve our website content and user experience
- Understand which topics are most valuable to our readers
- Detect and prevent spam and abuse
- Comply with legal obligations
Third-Party Services
We use the following third-party services that may collect data:
- Google Analytics: Website analytics (Privacy Policy)
- Cloudflare: Security and performance (Privacy Policy)
Your Rights
Depending on your location, you may have the following rights under applicable data protection laws (including GDPR and LGPD):
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Data portability
- Opt out of analytics tracking
- Withdraw consent at any time
Data Retention
Analytics data is retained for 14 months. Comment data is retained indefinitely unless you request deletion.
Contact Us
If you have questions about this Privacy Policy or want to exercise your rights, please contact us at contact@araluma.com.
Last updated: March 1, 2026