About the blog

Practical tutorials and references on image optimization, web performance, and e-commerce.

We write about what we measure running Araluma in production: compression (WebP, AVIF), Core Web Vitals (LCP, CLS, INP), image formats for catalogs, and the small details that affect conversion.

Who signs

Articles are signed Araluma, the organization, not an individual. There is no personal byline because there is no single human author: each article is drafted with AI assistance under the process below, and the person accountable for what is published is Guilherme, who runs Araluma. Questions about any article go to support@araluma.com.

Editorial process and AI use

Articles on this blog are produced with AI assistance under a fixed editorial process: primary-source research done per article (sources are saved and verifiable), house style rules, and automated quality checks that block publication when any criterion fails. Every number, date and name cited traces to a source consulted on the article’s date. When a source doesn’t confirm a claim, the claim is left out.

Workflows and settings we describe are tested in Araluma’s own tools before becoming recommendations. Found a mistake? Contact us and we’ll correct it and note the update on the page itself.

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