Image tools for one job at a time
Araluma collects small, focused image tools in one place: cutting a photo into a circle, cropping to a preset or free shape, changing pixel size, reducing file weight, switching between PNG, JPG, WebP and AVIF, erasing a background, doubling resolution with AI and turning pictures into a PDF. Each tool opens straight away in the browser, needs no account and adds no watermark to what you save. The whole site is available in 29 languages.
Where it started
Araluma went online in 2026 with a single tool, a circle crop for profile pictures. At the time, the options we tried either asked for a sign-up or returned a tiny, low-resolution avatar and charged for the full-size file. Cropping a picture into a circle is something a browser can do by itself, so we built a tool that does exactly that and nothing more.
Every tool added since then answered a real question from daily work, such as how to make a heavy PNG lighter without losing its transparent background, or how to send a batch of photos as one PDF. The current version was rebuilt from the ground up in 2026 on current web standards.
Who is behind it
There is no company behind Araluma. A single developer in Brazil writes the code and answers the e-mail. When this site says “we”, it means that small operation, and every message sent to support@araluma.com is read by a person.
What we hold ourselves to
Saying where your picture goes. Some tools work entirely on your device. Others send the file to our servers because a server encoder or an AI model does the job better there. We never describe a server step as “offline”, and each tool page tells you which route it takes. The privacy policy lists every route, every provider and how long files are kept, and how it works shows how to check it yourself in the browser.
Keeping the tools free. Nothing that is free today will move behind a payment. If a paid option ever appears, it will only add something new.
Copy that matches the code. When a page promises a format, a size limit or a feature, that is what the tool does. If the behavior changes, the text changes in the same update.
Accessible by default. Text meets WCAG 2.2 AA contrast in the light and the dark theme, every control can be reached with a keyboard and shows a visible focus ring, and touch targets are at least 24 by 24 CSS pixels. Using the site with a screen reader or on a small phone should be just as workable as on a large desktop.
Measuring without tracking you. We count anonymous events (which tool ran, how long it took, whether it failed) to find what needs fixing. We build no profile about you. The ads shown on tool pages come from Google, and the privacy policy explains their cookies and how to refuse them.
How the lights stay on
The site itself is served from Cloudflare, and the tools that run in your browser cost almost nothing per use because your device does the work. The server-backed tools have real costs: a rented server in Brazil for compression, conversion and PDF jobs, plus Cloudflare’s and ImageKit’s image services for background removal and upscaling.
There is no paid plan. Those costs are covered by advertising from Google AdSense, shown on tool pages only. The home page and the legal pages stay without ads.
Get in touch
Questions, bug reports and suggestions go to support@araluma.com. The contact page lists the addresses for privacy and security matters.